INSIGHT INSPIRED INNOVATION
We're a São Paulo based insight agency specialized in using qualitative research methods to solve business issues.
INSIGHT INSPIRED INNOVATION
We're a São Paulo based insight agency specialized in using qualitative research methods to solve business issues.
We’re experts in listening, observing and asking the right questions.
We explore context and culture, and observe the behaviours within them.
We tease out attitudes, beliefs and emotions to get to the core of human needs.
We do this to help brands establish strong emotional links with consumers and offer products and services that meet people’s functional and emotional needs.
We do this so that supply responds to demand more efficiently, making simple pleasures more plentiful than daily annoyances.
We do this to make people’s lives more comfortable, diverse and fun. We do it to make the world a better place.
What we do
What we do
EXPLORATORY RESEARCH
A holistic examination of the consumer’s life to see how a product or service can better interact with her needs, behaviours and beliefs.
INSIGHT rooted inNOVATION
Deep consumer research, strong insights, inspiration and provocation via competitor benchmarks and lateral categories, ideation and iteration
Competitive analysis
Brand mapping via consumer perceptions, positioning and value proposition evaluation. Semiotic analysis of category communications and packaging.
Testing and refinement
Testing and refinement of concepts, communications, packaging, POS material and shelving.
Why work with us?
Why work with us?
We'll help you develop the right, customized methodology for the answers you need.
We'll appraise existing research and evaluate internal stakeholder needs first.
We'll involve you in fieldwork and ensure that your team learns to observe like researchers.
We'll develop the right communication materials for each of your internal audiences so that insight gets disseminated and used.
We are fluent English speakers with plenty of international research experience. Global marketing teams love how we translate the nuances of Brazilian culture.
clients
clients
MEET THE TEAM
MEET THE TEAM
Mariana Newport
Founder & Senior Researcher
Mariana was a third-culture kid for whom understanding cultural norms was a means to survival. Happily, this ability is central to good qualitative research. She founded B.bright in 2012 to offer world-class consumer research rooted in deep respect and understanding of Brazilian culture.
She has experience in many sectors but big ones include skincare, alcoholic beverages, education and social networks. These days she spends a lot of time helping tech companies understand humans.
Prior to B.bright, Mariana worked at a number of innovative companies including Flamingo London, a qualitative research house, and FutureBrand São Paulo.
Mariana has a Bachelors in Politics, Philosophy and Economics from the University of York (UK) and a Masters in Latin American Politics at the Institute of the Americas in London (UK).
Like many people, Mariana is searching for the holy grail of balance…so far she’s managed to institute ‘mommy’s coffee time’ and is happy with her small victory.
Tamires Camiolli
Project Manager
Tami is an USP graduate with 10 years work experience, 3 of them in the US. Project manager par excellence, Tamires has managed large projects for public, private and non-governmental organizations (including the United Nations!).
Her interest in research was born from managing UX and customer journey research for São Paulo’s municipal government. She recently completed a postgraduate degree in Neuroscience, which we duly exploit for analysis purposes!
Calm and collected under pressure, and with a penchant for detail, Tami keeps our projects running smoothly while always thinking of new ways to improve processes.
When she's not working, you can find her discussing politics with strangers or on her yoga mat. Namaste!
Patricia Miranda
Office Manager
Patricia takes care of all things back office. Super organized, she keeps us in check with frequent reminders, creates our Zoom links and cares for our valuable network of partners.
Pati has been working in the service industry for over 10 years and has experience in everything from gourmet coffee to healthcare (she’s a certified nurse!). After many years in São Paulo she recently upped sticks and returned to her small home town in Brazil’s northeast. Thank Goodness for the internet!
When she isn’t keeping our lean mean research machine well oiled you’ll find Pati doing Crossfit or travelling deep into the hinterland to get away from it all and recharge her batteries.