Your Go-to Qual PARTNEr in BraZil
We're a São Paulo based insight agency specialized in using qualitative research methods to solve business issues.
Your Go-to Qual PARTNEr in BraZil
We're a São Paulo based insight agency specialized in using qualitative research methods to solve business issues.
We’re experts in listening, observing and asking the right questions.
We explore context and culture, and observe the behaviours within them.
We tease out attitudes, beliefs and emotions to get to the core of human needs.
We do this to help brands establish strong emotional links with consumers and offer products and services that meet people’s functional and emotional needs.
We do this so that supply responds to demand more efficiently, making simple pleasures more plentiful than daily annoyances.
We do this to make people’s lives more comfortable, diverse and fun. We do it to make the world a better place.
What we do
What we do
EXPLORATORY RESEARCH
A holistic examination of the consumer’s life to see how a product or service can better interact with her needs, behaviours and beliefs.
INSIGHT rooted inNOVATION
Deep consumer research, strong insights, inspiration and provocation via competitor benchmarks and lateral categories, ideation and iteration
Competitive analysis
Brand mapping via consumer perceptions, positioning and value proposition evaluation. Semiotic analysis of category communications and packaging.
Testing and refinement
Testing and refinement of concepts, communications, packaging, POS material and shelving.
Why work with us?
Why work with us?
We'll help you develop the right, customized methodology for the answers you need.
We'll appraise existing research and evaluate internal stakeholder needs first.
We'll involve you in fieldwork and ensure that your team learns to observe like researchers.
We'll develop the right communication materials for each of your internal audiences so that insight gets disseminated and used.
We are fluent English speakers with plenty of international research experience. Global marketing teams love how we translate the nuances of Brazilian culture.
clients
clients
about Us
about Us
B.bright functions as a collective of experienced professionals from recruiters to translators and project managers who come together to deliver high quality research. We value excellence combined with fun work and good people.
Mariana Newport is B.bright’s founder and lead researcher.
She was a third-culture kid for whom understanding cultural norms was a means to survival. Happily, this ability is central to good qualitative research. She opened B.bright to offer world-class consumer research rooted in deep respect and understanding of Brazilian culture.
She has experience in many sectors but big ones include skincare, alcoholic beverages, education and social networks. These days she spends a lot of time helping tech companies understand humans.
Prior to B.bright, Mariana worked at a number of innovative companies including Flamingo London, a qualitative research house, and FutureBrand São Paulo.
Mariana has a Bachelors in Politics, Philosophy and Economics from the University of York (UK) and a Masters in Latin American Politics at the Institute of the Americas in London (UK).